Why Microsoft has pre-loaded software?


We can think of two reasons for Microsoft to engage in this kind of bundling. The company desperately needs more app developers to sign on and ship Windows 10 apps. These days, Windows 10 Mobile is stuck in a vicious catch-22: Mobile App developers are not interested in supporting Windows 10 because its market share is miniscule, while users don’t want Windows 10 devices because they are not able to use their favorite apps.

Windows 10’s universal binaries give Microsoft its last and best chance to break this cycle. Also, the iOS and Android ecosystems dwarf the traditional Windows market, but Microsoft still commands a PC ecosystem of hundreds of millions of machines. It’s shoving users to move to Windows 10 at peak speed — a move that makes far more sense if you consider the platform’s need to attract developers.

For example, TripAdvisor might have zero interest in building software for Windows 10 Mobile, but a guaranteed spot on all Windows 10 systems might be enough to pique developer interest. Since the Windows Store continues to struggle with proper curation and app surfacing, bundling the software on the PC may be the only way to ensure people find it.

The ransomware “WannaCry” which has created havoc across the world is an advanced malware which supports 28 different languages and can encrypt more than 180 different file types. This ransomware uses the Server Message Blocks (SMB) exposure to infect and spread. Here are some key characteristics of WannaCry:

The other potential explanation for this change is more straightforward. With Windows 10, Microsoft committed to giving the operating system away for free for at least 12 months and dumped the idea that there’s any such thing as a “version” of Windows 10. Every build still has a reference number, but the new Windows model is a perpetually updated, perpetually improving system. Since hardware specs to run the OS haven’t changed since Vista, this means customers will have little reason to buy new hardware when upgrading their operating system.

Microsoft had confirmed it was examining new revenue models before Windows 10 even launched, and this new partnership could be evidence of what those models look like. If so, we should expect to see more partnerships of this sort in the future. I suspect, however, that this is more about boosting mobile market share than generating short-term revenue.

Statistically saying, Microsoft’s current share of the mobile market is just 2.8%. Without a major initiative to bring apps to Windows 10 Mobile and improve the platform, the entire mobile division will die. Data from IDC shows that as of Q2 2015, Microsoft’s share of the market had fallen to 2.6%.

Other sources show Microsoft as holding 2.8% of the market today, down from 2.9% last summer. Either way, these figures are terrible. Windows Phone devices reportedly have an ASP (average selling price) of $148, a full $71 below the ASP on Android phones.

Everything happens so fast that even before you recognize that you are affected, the data is lost. This may bring up a question in the mind of the victim that even though there was an anti-virus installed on the PC, why did the ransomware go undetected? The answer is – advanced techniques employed to camouflage and deploy the ransomware. The communications between the payload and the server from where the ransomware is downloaded is encrypted – thus making it difficult to detect.

I believe that Microsoft has perfect idea to bundle the softwares in it and we extend our cordial wishes for their successful endeavor.

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